PACKAGE PROOF
Turn beta resultsinto marketing assets.
Phase 4 is where you organize your evidence. You're not just saying "it works"—you're showing exactly how it worked for real people.
You'll create case study snippets, before/after stories, and a "Here's What Happened" proof post to generate buzz for the real launch.
Deliverables Checklist
Testimonials
Collect 3-5 quotes with specific results. Use the 'Testimonial Request' email template.
Case Studies
Create simple social graphics showing the transformation (Before vs. After).
Proof Post
Draft the 'Here's What Happened' announcement post for next week.
📝 Proof Post Examples
The "Social Proof Drop"
"Woah... just helped a seasoned coach test her reinvention concept in 30 days and she got 5 beta sign-ups without a website. Want to see how?"
The "Hidden Truth"
"Most coaches don't know the real reason their new offers flop—they skip validation and go straight to launch. Want me to show you the validation framework that actually works?"