FOUNDATION

Get crystal clear on what you're testingand who it's for.

Phase 1 is about defining your Minimum Viable Product (MVP) and identifying your beta testers. Don't build the whole thing yet—just define the core transformation.

By the end of this week, you'll have a one-page concept overview, a beta offer structure, and a list of 3-5 potential testers.

📅Week 1 Roadmap

Day 1

Brain Dump

Write down every idea you have for this offer. Don't filter yet.

Day 2

Define MVP

What is the SMALLEST version of this that still gets a result? Cut the fluff.

Day 3

Identify Testers

List 3-5 specific people who have this problem right now.

Day 4

Offer Structure

Define the 'Goldilocks' offer: Not too big, not too small, just right.

Day 5

Positioning

Draft your 'I help [Who] achieve [Result] by [Method]' statement.

Tools to Use

01Offer Validation GPT: Use this to refine your MVP and positioning statement.
02Goldilocks Framework: Ensure your offer isn't overwhelming or underwhelming.
03Success Metrics Template: Define what 'success' looks like for your client.

Red Flags

⚠️Building too much: If you're recording course videos before you have a buyer, stop.
⚠️Vague Audience: "Everyone" is not a target market. Be specific.
⚠️Solving a 'Nice to Have': Ensure you are solving a bleeding neck problem.